Funfetti® Launches Limited Edition The Elf on the Shelf® Baking Products to Spark Holiday Magic

Credit: Pillsbury™/Funfetti® The Elf on the Shelf® Holiday Baking Line

By Josiah Carrasco

Families looking to infuse holiday fun into their baking routines have a fresh way to do so with the limited-edition The Elf on the Shelf® Funfetti® line, available in stores nationwide until December. The new collection, created by Funfetti® in collaboration with The Elf on the Shelf®, introduces six festive baking mixes and frostings designed to add a touch of whimsy to kitchen traditions this season.

The lineup includes:

• Funfetti® The Elf on the Shelf® Swirl Red & White Vanilla Cake Mix: Each box includes one red and one white cake pouch, allowing bakers to create a swirling vanilla cake or 24 swirl cupcakes.

  
  

• Funfetti® The Elf on the Shelf® Hot Cocoa Whipped Frosting: A cocoa-flavored frosting topped with festive holiday sprinkle bits included in the lid.

  
  

• Funfetti® The Elf on the Shelf® Peppermint Vanilla Whipped Frosting: A frosting that blends classic peppermint vanilla flavor with holiday-themed sprinkle bits on top.

  
  

Some products in the collection are exclusively available at Walmart:

• Funfetti® The Elf on the Shelf® Marshmallow Swirl Fudge Brownie Mix: Fudge brownies with gooey marshmallow swirls.

  
  

• Funfetti® The Elf on the Shelf® Peppermint Vanilla Whipped Frosting with Peppermint Candy Cane Blend Sprinkle Bits: A peppermint vanilla-flavored frosting topped with candy cane-inspired sprinkles.

  
  

• Funfetti® The Elf on the Shelf® Snickerdoodle Cookie Mix: A classic snickerdoodle mix that brings the holiday season to life with a pinch of extra sweetness.

Each baking mix box features Scout Elf-themed cutouts on the back, offering parents a fun, interactive way to incorporate The Elf on the Shelf® tradition right in the kitchen.

Dan Anglemyer, COO of Hometown Food Company, expressed excitement about the collaboration. "We are thrilled to have the opportunity to continue our successful partnership with the iconic brand, The Elf on the Shelf® by expanding our Funfetti® The Elf on the Shelf® holiday product offerings this season with the introduction of cake, cookie, and brownie mixes and three delicious frosting varieties," he said. Anglemyer added that the products combine “everyone’s favorite Scout Elf” with the “delightful taste and fun of Funfetti®,” creating “magical moments in the kitchen for the whole family.”

Helen Bransfield, Executive Director of Licensing at The Lumistella Company, added, "Funfetti® The Elf on the Shelf® Baking Mixes and Frostings are the perfect way to bring The Elf on the Shelf® tradition into the kitchen. Scout Elves love sweets, so with this new array of treats, you'll have many moments of magic around the kitchen table or snuggled up on the couch watching your favorite Christmas movie."

The limited-edition line is available now and will be on shelves through December 2024, while supplies last.